Instagram has become super popular for digital marketing, with over 2 billion people using it every month. To do well on Instagram, it’s important to understand how your account is doing and who your followers are. Let’s look at the best tools to help you grow on Instagram in 2025. Remember, doing well on Instagram needs both looking at data and making creative posts that people like.

Understanding Instagram Analytics

Before we talk about the tools, it’s good to know what Instagram analytics are. These numbers help you see how well your account is doing, understand your followers, and make your posts better. Posts that people like are key to growing on Instagram, and analytics help you make those kinds of posts. By looking at this data, you can make smart choices about what to post, when to post, and how to get people to interact with your posts.

1. Instagram Insights

Instagram Insights is a free tool that comes with Instagram. It’s a great place to start for any account. It gives you important information about your followers, how well your posts are doing, and how people are interacting with your account. Since it’s part of Instagram, you get up-to-date information right away.

Instagram Insights is especially good for small businesses and individual creators who want to understand their audience and how their posts are doing without paying for other tools.

2. Hootsuite

Hootsuite is a big tool that helps you manage all your social media accounts, including Instagram. It’s really useful if you have accounts on different social media platforms. Hootsuite lets you see how all your social media is doing in one place, so you can compare how you’re doing on Instagram to other platforms.

Getting more people to see your Instagram posts is important for growing, and Hootsuite can help you figure out which posts people like the most. By looking at which posts get seen and liked the most, you can make your posts even better.

3. Sprout Social

Sprout Social gives you lots of detailed information about your Instagram account. It’s great for businesses that want to really understand their data and get tips on how to improve. Sprout Social is good at helping you understand not just what’s happening with your Instagram, but why it’s happening and how to make it better.

Understanding your Instagram Story views can help you make better Stories that people will want to watch. Sprout Social gives you detailed information about your Stories so you can make them more interesting and keep people coming back to watch more.

4. Later

Later is a tool that focuses on how your Instagram looks. It helps you plan your posts and see how they’ll look on your profile before you post them. It’s really good for businesses that care a lot about how their Instagram feed looks overall.

Later can help you understand which types of posts get the most likes and attention. By focusing on how your posts look together, Later helps you create an Instagram profile that looks good and gets people interested in your content.

5. Iconosquare

Iconosquare is a tool that gives you lots of detailed information about how your Instagram is doing. It’s great for businesses that want to know exactly how they’re doing and how they compare to other similar accounts. Iconosquare is good at giving you very specific data about your Instagram and also showing you how you’re doing compared to others in your industry.

With Iconosquare, you can see how well your Instagram Live videos and Reels are doing. This helps you understand which types of posts your followers like best. By looking at all this information, you can make your posts better and grow your Instagram account.

Using Analytics to Grow

To use these tools and grow your Instagram in 2025, try these tips:

1. Look at your data regularly to see how your posts are doing
2. Use what you learn to make your posts better and post at the right times
3. Try different types of posts and see which ones people like most
4. Watch how your followers and likes are growing
5. See how you’re doing compared to other similar accounts
6. Check which hashtags are working best for you
7. Encourage your followers to make posts about your brand

Remember, growing on Instagram is about more than just numbers. Focus on making good posts that your followers will like. Use these tools to help you, but always try to make real connections with your followers. By using data and being genuine with your followers, you can build a community around your brand and grow on Instagram.

Conclusion

As we look to 2025, using data to make decisions about social media is really important. The Instagram tools we talked about – Instagram Insights, Hootsuite, Sprout Social, Later, and Iconosquare – all help you understand and grow your Instagram in different ways. By using these tools well, you can learn a lot about your followers, make your posts better, and get more people to interact with your account.

Remember that growing on Instagram needs both looking at data and being creative. Use these tools to help you, but don’t forget to make posts that are interesting and talk to your followers in a real way. Keep learning about changes to Instagram and be ready to try new things.

With the right mix of using data and being creative, you can grow a lot on Instagram in 2025 and beyond. Remember, growing in a way that lasts comes from always giving your followers good content and building real connections with them. Let the data guide you, but let your brand’s unique style lead the way.

Remember, while these tools give you helpful information, making good posts and talking to your followers are still the most important things for doing well on Instagram. Use these tools to help you plan, but always focus on making posts that really connect with your followers. By finding the right balance between using data and being creative, you can build a great Instagram account that not only gets more followers but also gets people really interested in your brand.